Tech companies that have weighed in on other social issues are staying noticeably silent on the gun debate, reports the Chicago Tribune. A reputation research team at Weber Shandwick, the global public relations firm, has tracked corporate responses to six controversial moments in the past year – events like President Trump’s initial travel ban, his plan to withdraw from the Paris climate accord, and his remarks following the violent protests in Charlottesville, Va.
The analysis scanned company statements and social media platforms for keywords, and found that found that fewer tech companies weighed in on gun control or the shooting than had spoken up over past events. For example, 21 of the 28 corporate responses about the transgender military ban, or 75 percent, came from tech companies. But in the aftermath of the Parkland shooting, tech came in third behind finance and retail, with just 16 percent of the responses. The analysis also found that for all six events, more companies pointed to their customers rather than corporate “values” as the reason they took action; and that fewer CEOs attached their names to the company’s statement, issuing unsigned or more general remarks instead.