Many of today's guns and holsters, which many Texans are on the verge of openly carrying as of Jan. 1, display carvings and decorations, designs such as flags, even sayings such as “Don't tread on me.” Women hold one-fourth of the state's licenses to carry handguns, says the Ft. Worth Star-Telegram. “Fashion is important to women,” said Carrie Lightfoot of The Well-Armed Woman, an Arizona-based online company. At a time when women make up the fastest-growing group of gun buyers, there are ways to add a corrosion-resistant Cerakote coating to handguns, to change the color of the weapon to anything from pink to lime green.
Two years ago, firearm sellers estimated that 20 percent of their shooting and hunting-related sales were due to women, up from 15 percent in 2010, according to National Sporting Goods Association Annual Sports Participation reports. “The women's market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women's tastes and needs,” said Jim Curcuruto of the National Shooting Sports Foundation. The number of Texans with licenses to carry handguns continues to grow, this year reaching nearly 914,000, or nearly 4 percent of Texas' 27 million residents.