That makes sense. A new Washington Post-ABC News survey finds that only 46 percent think new laws to reduce gun violence are more important than protecting gun rights, down from 52 percent in 2013. But upward of 85 percent of Americans support expanding background checks for the gun sales that occur online or at gun shows. “It's the right place to be because it's not about keeping certain guns away from all people,” says the Brady Campaign’s Dan Gross. “It's about keeping all guns away from certain people” — such as felons and wife beaters. This approach, also pursued by Michael Bloomberg's Everytown for Gun Safety, Gabby Giffords's Americans for Responsible Solutions and others, follows the state-by-state playbook of the same-sex marriage movement. The emphasis is less on lobbying and more on elections and ballot initiatives.