Dueling Marijuana Ads Around Super Bowl With Teams From Pot Legalization States


Days after a marijuana advocacy group announced its pro-pot billboards near the Super Bowl, an anti-marijuana group is unveiling their own, Politico reports. Smart Approaches to Marijuana, a group chaired by former Rep. Patrick Kennedy (D-R.I.), made public digital and vinyl billboards that will go up in the New York-New Jersey area in time for Sunday's Super Bowl at MetLife Stadium. “Marijuana kills your drive. Don't lose in the game of life,” the tagline reads.

The Marijuana Policy Project this week announced five football-themed billboards calling for a relaxation of NFL rules banning player use of weed. NFL Commissioner Roger Goodell has spoken about possibly allowing players to use medicinal marijuana if it's shown to help with head injuries. Smart Approaches to Marijuana’s billboards will call attention to the dangers of marijuana. “Marijuana use saps motivation, perseverance, and determination – the opposite of what it takes to win the Super Bowl,” Kennedy said in a statement. “It is not a safe drug, especially for kids, and we need to reiterate the message to coaches, parents, players, and teens alike that it has no place in football.” The Super Bowl teams, the Seattle Seahawks and Denver Broncos, are both from states that have changed their laws to allow recreational use of marijuana.

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