One year after the Newtown shooting and a failed Senate vote on gun control, the fight has moved from Capitol Hill to Main Street, Politico reports. A push for federal legislation has been replaced by local events across the U.S. and gun control forces’ painstakingly building a political infrastructure able to compete with the National Rifle Association. Moms Demand Action for Gun Sense in America, which organized a successful campaign this summer to pressure Starbucks into banning guns from its cafes, is preparing a similar effort aimed at McDonald's.
Gun control advocates say they've learned political lessons from Newtown. The Senate waited four months to vote on background checks. Not only did they lose momentum and give the NRA a chance to rally supporters, but 20 years of inaction on gun control meant lawmakers were not well-versed. “The infrastructure just wasn't there to turn it around quickly – the knowledge wasn't there among Hill staff, among members of Congress…” said Lanae Erickson Hatalsky of Third Way, the centrist think tank. “Now all of us know a heck of a lot more about this. We won't need to take so much time to figure that out. If there is a tragedy that specifically involves one of the policies we're talking about, were going to see more swift action.” The NRA cited a new CNN poll showing support for gun control down six points since January, and that a majority of Americans now oppose stricter gun laws.