Twitter Explodes After Philly Anchor Links Mass Shooting to “Breaking Bad”


It’s the goal of every local news anchor to make a name for herself. Saturday night, says the Philadelphia Inquirer, veteran Fox29 news anchor Joyce Evans achieved all that and more thanks to a remarkably ill-advised Twitter posting trying to create a Sunday night pop-culture tie-in to the big story, the shooting of six men on a street corner. Tweeted Evans ( @JoyceEvansFox29 ): “Thought “Breaking Bad” was hot last Sunday? @FOX29philly See who’s breakin’ bad in SW Philly leavin’ 6 people SHOT – Tonite at Ten!”

The next sound you heard was Twitter exploding. Within minutes, Evans’ posting had been re-tweeted 2,500 times and drawn dozens of reactions, including shock and horror over the tie-in to the just-concluded TV drama about a chemistry-teacher-turned-meth-kingpin. Especially because a 23-year-old man died in the hail of bullets outside a Philadelphia deli. Evans then tweeted, “Last tweet NOT AT ALL A JOKE. Very real life drama was the point as oppose to one that end on tv. That was my point.”

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