The Chicago-based group that has gained international recognition for attacking crime by treating it as a disease has changed its name from CeaseFire to CureViolence, reports USA Today. The name change announced by Gary Slutkin, founder and executive director of the 12-year-old group, is part of a rebranding. The organization’s new website is cureviolence.org.
“Treating violence as a disease is more than a metaphor or a model,” Slutkin wrote on the group’s website. “It is a movement that changes how people think about violence.” The organization that has branches in places from Baltimore and New York to London and South Africa works by treating violence the way health workers treat outbreaks of ailments such as cholera, by finding the source and attacking it.