Lemonade Ad With “Convicts”–More Sensationalist Imagery on Crime?


Marc Mauer of The Sentencing Project objects to a new lemonade advertisement featuring an alternate ending showing “convicts emerg[ing] from a hole on the golf course as part of a prison break.” Mauer, writing in the Huffington Post, says, “The visual — a grizzled 60-something white guy with a hardened look — seems like he’s got in mind something much more threatening than sharing a lemonade.”

“For far too long, our approach to developing public policy on issues of crime and punishment has been overly framed by sensationalist imagery,” Mauer complains. Mauer urges a serious discussion of criminal-justice issues and suggests that ad makers “use some visuals of cute babies or clowns to encourage people to buy lemonade.”

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