Milwaukee Police End Media Briefings, Rely on Website


The Milwaukee Police Department has ended its longstanding practice of holding morning press briefings, opting for new website it says will provide “genuine, unfiltered information” and “correct the news stories that got it wrong, and [ ] highlight the ones that got it right,” reports the Milwaukee Journal Sentinel. “The Source” will include posts on crime statistics, videos of crimes and information on current investigations, according to its introductory post dated April 30.

For years print, television, and radio news reporters attended the briefings. Police commanders provided details and answered questions on major incidents and investigations. In later years briefings were held by civilian employees and have become less and less frequent as the department turned to emailed news releases, Facebook, Twitter and other social media to dispense information. “This is the wave of several major city police departments who now share information in this manner with the media and the public,” said spokeswoman Anne Schwartz. Journal Sentinel editor Martin Kaiser said, “Milwaukee Police Department administrators continue to resist efforts by independent news sources to fairly and accurately report what’s going on without their filter and spin.”

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