Do Television Commercials Cause Violence?


Kids that view violent commercial content may have more aggressive thoughts, five researchers from Iowa State University found in a new study, “Television Commercial Violence: Potential Effects on Children,” published in the new issue of The Journal of Advertising.

The study found that parents play such a pivotal role in how media and advertising consumption affect children, so the authors recommend three things parents can do to mitigate the effects of violent media on their children:

1. Limit the amount of time viewing the content
2. Limit the media content to non-aggressive, age-appropriate media
3. Active mediation — where parents discuss media thoughtfully with their children.

Order the study here.

Comments are closed.


You have Free articles left this month.

Want access to all our reporting? Subscribe for unlimited access or login.