Mothers Against Drunk Driving has severed ties with an ally backed by the liquor industry, contending that the group is undermining MADD’s campaign to eliminate drunken driving, reports the Wall Street Journal. MADD asked the Century Council, a nonprofit organization funded by liquor makers such as PLC, to stop proclaiming it is a partner in MADD’s mission and to remove MADD’s logo from its Web site and other materials.
MADD, a nonprofit based in Irving, Texas, said the Century Council has hindered its efforts by, among other things, opposing state legislation requiring harsher penalties for people convicted of drunken driving for the first time. MADD said the Century Council had pledged to stay neutral on the measures. It also said the Century Council places too much emphasis on so-called hardcore drunken drivers and not enough on confronting the broader problem of all people who drink and drive. “When they get in the way of our efforts to get the drunk drivers off the road, we get deeply offended,” said Chuck Hurley, MADD’s chief executive. The chief executive of the Century Council called it “a debate over tactics.”