Amber Alerts will be displayed on six digital billboards around the Twin Cities although they have been criticized for being a potentially dangerous roadside distraction, says the Minneapolis Star Tribune. Two of Clear Channel Outdoor’s eight digital billboards went dark after Minnetonka officials pulled the plug on them. A judge upheld that decision Tuesday. Other cities, including St. Paul, have moved to block the billboards on the grounds that they could be a safety hazard or look tacky.
After announcing the new medium for Amber Alerts, which notify the public of missing children, Bureau of Criminal Apprehension Superintendent Tim O’Malley said that if studies determine that “the signs aren’t safe, none of us are in favor of it.” Since the Amber Alert program started in Minnesota in mid-2002, 14 alerts have been issued and all 14 children have been returned safely.