Smith & Wesson Targets Football Audience With Radio Ads


Gun maker Smith & Wesson is running radio ads during New England Patriots games, company spokesman Paul Pluff told the Boston Herald. The 30-second spot is set to music and ends with, “Visit to learn more about handgun safety and to find a dealer near you.” The ad touts the company's gun safety locks. “It's great they're promoting gun safety. It's a little odd to me that they're trying to sell guns during a football game,” said John Rosenthal, founder of the Massachusetts group Stop Handgun Violence. “Football, beer, and guns don't mix.”

Said Catherine Tyler, whose 21-year-old daughter was shot to death in 1985: “I don't like it. It's still guns.” Tyler, who chairs the advisory board for Roxbury's Living After Murder program, added. “It's a bad idea. There's too many guns, too many shootings, too many murders.” A big percentage of sports fans own guns, Pluff said.


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