Social Norms Approach to Campus Drinking Fails

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http://www.washingtonpost.com/wp-dyn/articles/A37198-2003Jul23.html An approach to alcohol awareness used by many colleges has largely failed to curb students' consumption by emphasizing that heavy drinking is not normal, says a new Harvard School of Public Health study, the Washington Post reports. The research, to be published this month in the Journal of Studies on Alcohol, found no decrease in student drinking on campuses that used the method -- a cornerstone of some programs funded by the U.S. Department of Education . . .

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