The National Rifle Association has made its biggest ad buy of this year’s campaign, pushing a sympathetic, young voice for gun rights and Donald Trump’s candidacy, reports Politico. Starting today, the NRA is spending $6.5 million on a spot featuring 26-year-old lawyer Kristi McMains, who said a pistol in her purse saved her life when a man attacked her in a parking garage. It’s a play not just for rural voters – the NRA’s core base — but also millennials and women, groups Trump has struggled to attract. NRA spokeswoman Jennifer Baker says the ads are running on broadcast networks in Ohio, Nevada, North Carolina, Pennsylvania, and Virginia, as well as national cable.
McMains describes being attacked with an eight-inch knife before defending herself. “Every woman has a right to own a gun if she chooses. Hillary Clinton disagrees with that,” McMains says. “Donald Trump supports my right to own a gun.” The NRA’s ads have been more about attacking Clinton than promoting Trump. Some haven’t even mentioned his name. Earlier spots focused on her role in Americans’ deaths in Benghazi or cast her as an elitist hypocrite for wanting to limit gun rights while benefitting from armed protection. While most of the ads have a gun rights angle, the NRA has tied in other themes likely to appeal to those who have negative views of Clinton but aren’t totally sold on Trump. The NRA is one of the only outside groups spending money on airtime in support of his candidacy; the latest buy brings the total to around $17 million.