Selling OxyContin: How Abbott Labs Engendered Opioid Crisis

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Abbott partnered with Purdue Pharma, the company that developed OxyContin, in the aggressive marketing of the powerful painkiller to medical professionals. The explosion of OxyContin abuse is blamed by many for planting the seeds of today’s opioid crisis. Abbott's efforts pushed sales of OxyContin from $49 million in its first full year on the market to $1.6 billion in 2002.
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