While Officials Look Away, Pot Tourism Thrives in CO


Although the trend goes unacknowledged by state officials, thousands of marijuana tourists are flocking to Colorado, where they are served by a burgeoning niche tour industry, reports the Denver Post. “It’s been quite a year,” said JJ Walker, CEO of Denver-based My 420 Tours, which claims to be North America’s first cannabis tour company. Government-sponsored tourism agencies such as the Colorado Tourism Office and Visit Denver are agnostic toward the concept. They neither criticize nor endorse the industry.

No reliable statistics are compiled to show the depth and economic impact of the market. However, Walker said his firm has provided tours to between 4,000 and 5,000 customers since recreational cannabis sales began in the state last Jan. 1. The company’s main offering is a $99, five-hour bus tour that includes stops at two dispensaries and a head shop. At least 18 companies offer similar tours. In central Denver, The Adagio Bed and Breakfast now bills itself as a “bud and breakfast” that caters to marijuana-oriented travelers.

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