A new gun-rights group, billing itself as a “responsible” version of the National Rifle Association not beholden to firearms manufacturers, is set to launch July 4, reports Philly.com. The American Rifle and Pistol Association, Inc. (amriflepistol.com), was formed by a group of business executives from Austin, Texas, to support second-amendment rights, and will have a nonprofit arm for educational purposes. The group, which bills itself as R + P, says its goal is also to seek public safety solutions and a reduction in violent crime in wake of the shooting of school children in Newtown last year. Robert Gelinas, president of the American Rifle and Pistol Association, and CEO of AppXoft, said the goal is to offer an independent “third voice” the increasingly polarized national conversation about firearms, with the belief that the NRA is speaking primarily for firearms manufacturers and not, the “90% of responsible gun owners.”