NRA Ad Makes Policy Argument After Spot Featuring Obama Daughters Panned


The National Rifle Association, in a tacit acknowledgment that its ad spotlighting President Obama's daughters was a mistake, posted an online ad that Politico says “makes a policy-based argument instead of raw provocation.” The new commercial cites a Department of Justice memo stating that an assault weapons ban is unlikely to affect gun violence without “buybacks” of the same weapons already in the hands of people. The memo also said universal background checks wouldn't work without gun registration.

“Still think President Obama's proposals sound reasonable?” asks Chris Cox, the NRA's chief lobbyist, in the spot. The ad was posted on news websites and other sites trafficked by residents of South Dakota, Colorado, Louisiana, Arkansas, and Alaska — all states home to Democratic senators up for reelection next year. The NRA ran a widely planned ad last month asking, “Are the presidents kids more important than yours?” NRA lobbyist James Baker told Reuters the ad was “ill-advised” and sources told Politico that dissension over the ad ran deep in the organization.

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