“Mellow” Pro-Pot Campaign in WA Tries An Appeal to Women


A group supporting Washington state’s Initiative 502, which would legalize, tax, and regulate sales of marijuana, is running a $1 million advertising campaign and a 30 second spot on early morning TV news, says SeattlePI.com. “It's definitely targeted to women who tend to be less supportive of marijuana reform than men,” said Alison Holcomb of the New Approach Washington campaign.

The marijuana campaign is mellow, featuring a woman looking into the TV screen and saying: “I don't like it personally, but it's time for a conversation about legalizing marijuana. It's a multimillion dollar industry in Washington State and we get no benefit. What if we regulate it?” About 40 percent of Americans, including President Obama, have smoked marijuana at some point in their lives. An overwhelming majority feel that targeting possession of small amounts of marijuana as a crime is wrong. Yet law enforcement has become addicted to its “War on Drugs” despite evidence that the war is being lost. Both major candidates for Governor — Republican Rob McKenna and Democrat Jay Inslee — have come out against Initiative 502. So have several major police organizations.

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