Shooting of Brother Spurred Advocacy by New Brady Campaign Head


The Brady Campaign says its new president, Daniel Gross, has three key objectives: “engage the nation in an honest and meaningful conversation about the public health and safety threats of guns; give voice to and mobilize large numbers of Americans to create a powerful and sustainable outcry for the solutions they support; and turn that outcry into the adoption of new social and cultural norms, along with the implementation of sensible laws and policies that will save lives.” His election was announced Monday by the organization, which advocates for gun violence prevention.

Gross, a New York native and former advertising and marketing executive with the J. Walter Thompson agency, turned to anti-gun advocacy in 1997, when his brother, Matthew, and six others were shot on the 86th-floor observation deck at the Empire State Building by a suicidal man angered over Middle East politics. The following year, Daniel Gross cofounded the New York-based PAX, later renamed the Center to Prevent Youth Violence. The Brady Campaign said, “Gross' creative thinking and partnership-building have resulted in the nationwide adoption of his life-saving programs by schools, parents, youths, the medical community, police departments and hundreds of community-based organizations.”

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