Above The Influence Antidrug Drive: It’s Localized But Not New


The “Above the Influence” antidrug campaign aimed at teens is not new, despite a Milwaukee Journal Sentinel story quoted yesterday in Crime & Justice News reporting that is a new project. What is new, says a press release from its sponsors, is that the campaign “has been refreshed to include broadened messaging to focus on all of the substances most abused by teens” that is targeting more efforts at the community level. The campaign is being touted by White House drug czar Gil Kerlikowske; federal funds are supporting it.

The sponsors say that “as part of the new localized approach, teens from the Boys & Girls Clubs of Greater Milwaukee participated in The Influence Project, a series of activities that allowed them to express themselves.” This included designing future advertising and expressing their input about influences on a map posted at www.AbovetheInfluence.com/HeatMap, so everyone can get a sense of the pressures and influences teens experience. The revised project kicked off last week in the Bronx, N.Y. and Portland, Or. Twenty other markets are slated for activities this fall.

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