In Louisiana, where there are more than 20,000 lawyers to serve a population of more than 4 million, it’s hardly surprising that many attorneys have turned to advertising to break out of the pack in luring new clients. “My lawyer got me $250,000!” one client proclaims in a TV ad for Morris Bart. “Injured? Call the strong arm of the law” is lawyer Frank D’Amico Jr.’s marketing mantra. Such approaches may become a thing of the past Dec. 1, when tightened advertising standards for lawyers, adopted last month by the Louisiana Supreme Court, go into effect, reports the New Orleans Times-Picayune.
The regulations spell out a long list of what can and can’t be said in such commercials, exempting only lawyers who limit their commercials to factual information such as their address, phone number and years in law practice. In one major change, lawyers must have their pitches approved by a Louisiana State Bar Association committee or face possible disciplinary action. Some see the changes as a move toward a more ethical profession. But some lawyers are critical of the new advertising standards, which ban testimonials, slogans and monikers that state or imply ability to achieve a result.