Advertiser and affiliate station resistance prompted Rupert Murdoch’s News Corp. to abandon plans for a book and a two-part TV interview with O.J. Simpson, says the Los Angeles Times. The interview and the book, both titled “If I Did It,” were announced last week. The project had been promoted as revealing how the ex-football star would have killed his ex-wife Nicole Brown Simpson and her friend Ronald Goldman. News Corp. Chairman Rupert Murdoch’s repudiation of the book and television enterprise that originated within his own company was unusual.
Simpson refused comment, telling the Associated Press, “I think I’m legally muzzled at this point.” News Corp. executives said protests had reached a tipping point, coming from all quarters: the victims’ families, viewers, station affiliates, advertisers, booksellers, and executives within the company. Said Brad Adgate, research director for ad buyer Horizon Media, “It was incendiary.” The decision meant that thousands of copies of the book in warehouses would be destroyed.