A hot-selling T-shirt shows a anowman with a menacing expression. The Associated Press reports that the image popularized by drug-dealer-turned-rapper Young Jeezy symbolizes those who sell the white substance known on the street as snow: cocaine. Anti-drug campaigners and education officials say the T-shirt and others like it are part of sophisticated marketing campaigns using coded symbols for drug culture that parents and teachers are not likely to understand. Some schools ban kids from wearing the snowman images.
Young Jeezy’s hit debut album, “Let’s Get It: Thug Motivation 101,” peaked at No. 2 on the Billboard album charts. On one of his songs he raps, “Get it? Jeezy the Snowman / I’m iced out, plus I got that snow, man.” The shirt was first produced Miskeen Originals, a hip-hop fashion firm in New Jersey. The owner, Yaniv Zaken, says his artists produced a handful for the rapper to wear on TV appearances.